Zac Posen
Year
Services
2016
Creative Direction
Product (UX/UI) Design
Visual Design
Overview
Brooks Brothers joins forces with Zac Posen, naming him as Creative Director for the Women’s label. With the introduction of a high-end designer at the helm—the creative, marketing, press and merchandising teams were tasked with aligning to support his vision.
Emails were ramped up to target the female customer base and capitalize on the high interest in Zac’s work. We created motion within patterns to bring it to life and used short romantic copy to accompany.
When New York Fashion Week came around, we had the opportunity to showcase his upcoming collection.
