Architectural Digest

Year

Subscription

2016

Creative Direction

Product (UX/UI) Design

Visual Design

Overview

The editors at Architectural Digest (AD) noticed there was a real need in the market for industry professionals to get tricks of the trade, archival content and access to in-depth reporting for a shared community of professionals.

We presented this as an exclusive community called ADPRO with utilities and features—archives, trend reports, business guidance, exclusive content, events—to differentiate from the current Architectural Digest magazine offerings.

We went deep with social media ads to drive traffic to the site. After extensive user research, we found that the two most appealing features were the AD archives and trend reports.

Results

As word spread around the industry and the product grew with content and features—we saw steady month over month growth and increased conversion from the landing page.

Condé Nast

Zac Posen