Freshpet
Year
Services
2024
Branding
Product (UX/UI) Design
Visual Design
CRM
Overview
Freshpet is the industry originator and leader of fresh pet food. Focusing on the company’s ethos and product quality we crafted a compelling site redesign, complemented by a scalable design system, and a strong CRM strategy.
Our award winning mobile experience delights with interactions that have been carefully optimized for smaller screens.
Our overarching objective was to breathe life into the freshness narrative. By consistently showcasing ingredients throughout the website, we unleashed this story with engaging video and interactive elements.
We built a comprehensive CRM strategy with captivating email series designed to acquire and retain a loyal customer base.
