Freshpet

Year

Services

2024

Branding

Product (UX/UI) Design

Visual Design

CRM

Overview

Freshpet is the industry originator and leader of fresh pet food. Focusing on the company’s ethos and product quality we crafted a compelling site redesign, complemented by a scalable design system, and a strong CRM strategy.

Our award winning mobile experience delights with interactions that have been carefully optimized for smaller screens.

Our overarching objective was to breathe life into the freshness narrative. By consistently showcasing ingredients throughout the website, we unleashed this story with engaging video and interactive elements.

We built a comprehensive CRM strategy with captivating email series designed to acquire and retain a loyal customer base.

Results

The site redesign delivered outstanding results, as customers found it to be modern and highly user-friendly. This translated into increased engagement, empowering Freshpet to amplify their marketing and expand their business.

+250%

MoM Average Time Spent

Best Mobile UX

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2024 Webby Awards Winner

Vogue

Allure