Allure Beauty Box

Year

Services

2017-21

Creative Direction

Product (UX/UI) Design

Social Media Advertising

Overview

Allure develops a monthly box subscription of beauty products curated by their expert editors. A way to send the best in beauty from their glossy magazine, straight to your door.

The visual and editorial marketing was created to promote the product offerings, and bring people to the landing page to sign up.

Featuring Allure editors—we directed and produced monthly promotional unboxing videos for distribution across platforms.

Results

From the moment we re-launched the site from its previous short lived iteration, the rate of conversion doubled. Once we pushed forward with our creative marketing efforts, subscriptions quickly grew.

+110%

YoY Conversion

3x

YoY Subscriptions

Rhythm

Condé Nast